Content Generation

Helios uses AI to generate 15 headlines (max 30 characters) and 4 descriptions (max 90 characters) for each keyword. Rather than creating repetitive variations, each piece of content uses a distinct messaging angle.

How It Works

1. Select keywords you want to generate content for
2. Click Generate to start the AI process
3. Review the generated headlines and descriptions
4. Edit any content you want to adjust
5. Push to Google Ads when ready

Semantic Diversity

Each of the 15 headlines covers a different messaging angle to maximize your ad’s potential:

#	Angle	Example
1	Benefit-focused	”Save 10 Hours Monthly”
2	Feature highlight	”Auto Bank Reconciliation”
3	Urgency/scarcity	”Start Free - Limited Time”
4	Social proof	”Join 15,000+ UK SMEs”
5	Question hook	”Tired of Spreadsheets?“
6	Brand authority	”CloudBooks Accounting”
7	Price/value	”From £19/Month”
8	Problem-solution	”End Manual Data Entry”
9	Action-oriented	”Try Free for 30 Days”
10	Comparison	”Simpler Than Xero”
11	Guarantee/trust	”Cancel Anytime”
12	Local relevance	”UK Tax Compliant”
13	Expertise	”MTD Ready Software”
14	Emotional appeal	”Peace of Mind Finances”
15	Specificity	”100+ Integrations”

The 4 descriptions cover:

1. Value proposition with CTA
2. Trust and credibility
3. Feature details
4. Action with urgency

Landing Page Context

Helios reads your landing page to understand:

• Your product or service details
• Pricing information
• Features and benefits
• Trust signals (testimonials, awards)

This ensures generated content is grounded in reality, not generic assumptions.

Tip

Make sure your keywords have landing page URLs assigned. Keywords without URLs will still work, but content quality improves significantly with landing page context.

Multi-Language Support

Helios supports 20+ languages and generates native content (not translations):

• English (UK, US, AU)
• German, French, Spanish, Italian, Dutch
• Portuguese, Polish, Swedish, Danish, Norwegian
• And more…

Select your language in Settings → Account Context.

Competitor Campaign Detection

When Helios detects competitor-targeting keywords (containing “vs”, “alternative to”, or competitor names), it automatically adjusts its approach:

Regular Keywords

Standard messaging focused on your value proposition

Competitor Keywords

• Focuses on your strengths, not competitor attacks
• Uses compliant comparison messaging
• Avoids trademark issues
• Example: “Switch & Save 40%”, “The Smarter Alternative”

Editing Generated Content

After generation, you can:

• Edit any headline or description directly
• Regenerate a single headline if you don’t like it
• Replace headlines with custom text
• Reorder headlines by drag-and-drop

Note

Edited content is preserved when you regenerate. Only click “Regenerate All” if you want to start fresh.

Generation Time

Content generation typically takes:

• 1-5 keywords: ~30 seconds
• 10-50 keywords: 1-2 minutes
• 100+ keywords: 5-10 minutes

You can continue using Helios while generation runs in the background.

Next Step

Once you’re happy with your generated content, push it to Google Ads.