Push to Google Ads

Helios pushes content directly to Google Ads via the Customizer API. No file exports or manual uploads required—content syncs in real-time.

What Are Customizers?

Google Ads Customizers let you insert dynamic text into your Responsive Search Ads based on the keyword that triggered the ad. Helios uses customizers to show different headlines for each keyword while using a single ad.

Tip

Customizers are Google’s recommended approach for keyword-level ad copy. They’re more efficient than creating separate ads for each keyword.

Pushing Content

1. Go to the Export page
2. Review keywords with generated content
3. Check the Validation panel for any issues
4. Click Push to Google Ads
5. Wait for confirmation

Validation Checks

Before pushing, Helios validates your content:

Check	What It Verifies
Character limits	Headlines ≤30 chars, descriptions ≤90 chars
Required fields	All 15 headlines and 4 descriptions present
Trademark issues	No competitor names in copy
URL validity	Landing pages are reachable

Caution

Fix any validation errors before pushing. Content with errors will be skipped.

What Happens After Push

When you push content, Helios:

1. Creates customizer attributes in your Google Ads account

   • Headline1Text through Headline15Text
   • Description1Text through Description4Text

2. Assigns values to each keyword

3. Adds labels for visibility in Google Ads:

   • “Customizer - Keyword” on updated keywords
   • “Customizer - Ad” on ads using customizers

Export Options

Direct Push

Recommended. Syncs content directly via API. Changes appear within minutes.

CSV Download

Download a spreadsheet for manual review or backup.

Google Ads Feed

Download in Google Ads compatible format for bulk upload.

Push History

Track all your pushes in the Push History tab:

• Date and time of each push
• Number of keywords updated
• Success and error counts
• Retry failed pushes

Incremental Updates

Helios tracks content changes using hashes. When you push:

• Changed content is pushed to Google Ads
• Unchanged content is skipped (no unnecessary updates)

This makes subsequent pushes faster and reduces API calls.

Troubleshooting

“Push failed” error

• Check your Google Ads connection is still valid
• Verify you have permission to create customizers
• Try pushing a smaller batch of keywords

Content not appearing in ads

• Allow 15-30 minutes for Google to process changes
• Verify your ad copy includes customizer syntax: {CUSTOMIZER.Headline1Text}
• Check the ad is approved and enabled

Note

After your first push, you’ll need to update your RSA ads to use customizer syntax. Helios provides instructions on the Export page.

Next Step

After pushing content, use the Headline Optimizer to continuously improve performance.