Headline Optimizer

The Headline Optimizer monitors your headline performance and automatically identifies when keywords need refreshed content. It analyzes which messaging angles work best and suggests improvements.

Note

The Optimizer is currently in beta. We’re continuously improving its recommendations based on real-world performance data.

How It Works

The Optimizer collects daily performance data from Google Ads and compares each headline’s CTR against the keyword average:

• Winners (CTR 10%+ above average): Keep these patterns
• Neutral (within normal range): No action needed
• Underperformers (CTR 10%+ below average): Suggest replacements

Optimization Statuses

Each keyword shows one of these statuses:

Status	Meaning	Action
Too Young	Less than 3 days since push	Wait for data
Low Volume	Under 100 impressions, less than 14 days	Wait for more traffic
Optimizing	Has enough data for analysis	Review suggestions
Optimized	All headlines performing well	No action needed
Zombie	Under 100 impressions after 14 days	Needs radical refresh

Reviewing Suggestions

1. Go to the Optimizer page
2. Filter to keywords with “Optimizing” status
3. Review suggested headline replacements
4. Click Accept to apply or Dismiss to skip
5. Push changes to Google Ads

Zombie Keywords

Keywords that fail to gain traction after 2 weeks receive special treatment. The Optimizer suggests a “radical refresh”—completely different messaging angles:

• If rational messaging failed, try emotional
• If features failed, try outcomes
• Different urgency styles and hooks
• Pattern interrupts to catch attention

Tip

Zombie keywords often indicate a mismatch between keyword intent and landing page content. Consider reviewing the landing page if zombie status persists.

Winner Amplification

When the Optimizer identifies winning headline patterns, it:

• Notes which messaging angles resonate
• Applies similar patterns to underperforming headlines
• Avoids angles that consistently underperform

Configuring the Optimizer

In Settings → Optimizer, you can adjust:

Setting	Default	Description
Winner threshold	10%	CTR above average to count as winner
Loser threshold	10%	CTR below average to count as underperformer
Minimum impressions	100	Data required before optimization
Auto-suggest interval	7 days	How often to analyze performance

Best Practices

1. Don’t optimize too early — Wait for at least 100 impressions per keyword
2. Review before accepting — The AI suggestions are good, but you know your brand best
3. Track patterns — If certain angles consistently win, consider updating your brand profile
4. Address zombies promptly — Low impression keywords may indicate targeting issues

Next Step

Check the FAQ for answers to common questions.