Brand Profile Setup

Your brand profile tells the AI about your business, tone of voice, and unique selling points. The more context you provide, the better your generated headlines and descriptions will be.

Why Brand Profile Matters

Without a brand profile, the AI can only work with:

• The keyword text
• Your landing page content

With a brand profile, the AI also knows:

• Your brand name and how to use it
• Your tone of voice (professional, friendly, urgent)
• Your unique selling points
• Who your target audience is
• Which competitor names to avoid

Tip

Be specific! “Enterprise HR software for mid-market companies” generates much better content than “business software.”

Setting Up Your Profile

Go to Settings → Account Context to configure your brand profile.

1. Enter your Brand Name exactly as it should appear in ads
2. Write a Business Description (2-3 sentences about what you do)
3. Select your Industry from the dropdown
4. Choose your Tone of Voice
5. Define your Target Audience
6. Add your Unique Selling Points (USPs)
7. List any Competitor Names to avoid in copy

Profile Fields Explained

Brand Name

How your brand name should appear in headlines. Examples:

• “CloudBooks” (not “Cloudbooks” or “Cloud Books”)
• “Acme Corp” (not “ACME” or “Acme Corporation”)

Business Description

A concise explanation of what your business does. This helps the AI understand your value proposition.

Good

“CloudBooks is accounting software designed for UK small businesses. We automate invoicing, expenses, and MTD submissions with award-winning customer support.”

Too Vague

“We sell software to businesses.”

Tone of Voice

Choose the tone that matches your brand:

Tone	Best For	Example
Professional	B2B, Enterprise	”Streamline your operations”
Friendly	B2C, Consumer	”Make life easier”
Urgent	Sales, Limited offers	”Don’t miss out”
Authoritative	Expert services	”The industry standard”

Target Audience

Who are you trying to reach? Be specific about:

• Job titles (e.g., “HR Directors”, “Small business owners”)
• Company size (e.g., “SMEs with 10-50 employees”)
• Location (e.g., “UK-based businesses”)

Unique Selling Points (USPs)

List 3-5 things that differentiate you from competitors:

• “Free 30-day trial”
• “Award-winning UK support team”
• “Integrates with 100+ apps”
• “MTD compliant”

Competitor Names

List competitor brand names that should never appear in your ad copy. This prevents the AI from accidentally mentioning them.

Caution

If you run competitor-targeting campaigns (e.g., “alternative to [Competitor]”), Helios automatically detects these and handles them appropriately without using trademarked names.

Campaign-Level Overrides

You can set different brand context for specific campaigns. This is useful when:

• Running campaigns in different languages
• Promoting different products or services
• Using different tones for different audiences

Go to Settings → Campaign Contexts to configure overrides.

Next Step

With your brand profile set up, you’re ready to generate content for your keywords.